Currently, 3 out of every 4 products in their respective category launched in Europe come from AMC IDEAS, introducing more than 400 new products each year, including both core ranges and limited or seasonal collections.
AMC IDEAS, Rethinking Innovation, is the innovation division of AMC GLOBAL, with more than 32 leading European research projects and over 150 scientists and technologists dedicated to researching new trends, markets, technologies and the development of new ingredients and products.
At AMC IDEAS, we focus on strategic areas such as market research and global food trend analysis; consumer studies and the development of algorithms based on Big Data to maximize category results; clinical studies on health and nutrition to demonstrate the functionality of our products; the development and improvement of new sustainable and patented technologies for processing and extracting naturally functional bioactive ingredients. All of this is combined with a solid guarantee of sustainability, freshness and sensory excellence in the more than 400 new products launched into various international markets each year.
+400
New products
per year
+50000
Recipes devolped
per year
+150
Technologists
Prestigious
International
Awards
National Innovation Award presented to Antonio Muñoz Beraza, CEO of AMC GLOBAL. Awarded by the Ministry of Economy and Competitiveness and presented by His Majesty King Felipe VI. Madrid, February 2018.
AMC International awards on
Quality, Sustainability and
Innovation
Our effort has been rewarded with significant recognitions, such as the Environmental Award ‘Zero Waste to Landfill’ from Marks & Spencer UK, the European SEDEX Ethics and Society Award, the CFI International Award for Best Corporate Sustainability Strategy, and the 1st Prize for Commitment to Energy Efficiency and Sustainability by the Association of Energy Efficiency Companies (A3E), in recognition of their strategy and contribution to sustainability.
Carrefour — AMC MOST INNOVATIVE COMPANY IN MURCIA (SPAIN)
Sedex — SEDEX AWARD IN THE BEST COLLABORATIVE EFFORT CATEGORY (SPAIN)
Tesco — BEST SUSTAINABLE BRAND AWARD (U.K.)
AMC NATURAL — BEST INT. Project. Cofides Award (Spain)
AMC NATURAL — BEST INVESTMENT AWARD IN OUR VLISSINGEN PLANT (Spain)
M&S — ENVIRON-MENTAL AWARD “0 WASTE TO LANDFIELD” (UK)
Tesco — TESCO AWARD INNOVATION IN OWN JUICE BAR (U.K.)
AMC NATURAL — NATIONAL AWARD FOR INNOVATION IN RECOGNITION TO INNOVATE IN PATH 2017 (SPAIN)
JCDecaux — BEST FOOD ADVERT (FRANCE)
AMC NATURAL — FOOD QUALITY INICIATIVA (Spain)
Edeka — GOLDEN PREIS 2016/2017 (GERMANY)
Edeka — GOLDEN PREIS 2016/2017 (GERMANY)
TESCO — THE GROCER’S OWN LABEL FOOD & DRINK AWARDS (U.K)
Système U — BEST GAZPACHO (FRANCE)
Tesco — BEST PLMA DRINK (EUROPE)
AMC NATURAL — DLG 2014 (GERMANY)
Innocent — BEST TECHNICAL PERFORMANCE2020 & BEST EXECUTION OF COLLABORATIVE LAUNCH PLAN 2020 (U.K.)
CHEF SELECT — BEST GAZPACHO IN THE MARKET (SPAIN)
TESCO — HEALTH QUALITY FOOD AWARDS (U.K.)
Saftig — SCORED 1ST OVER 20 REFERENCES ÖKO TEST MAGAZINE (GERMANY)
LIDL — BEST PRODUCT OF THE YEAR 2017/2018 (Spain)
Edeka — PRODUCT INNOVATION AWARD (GERMANY)
Solevita — FLAVOUR OF THE YEAR 2019 (PORTUGAL)
Michel et Agustin — PRODUCT INNNOVATION AWARD (FRANCE)
Bama — BEST SUPPLIER OF THE YEAR (NORWAY)
Système U — FIRST PLACE IN A PRIVATE LABEL PANEL (FRANCE)
Waitrose — BEST CHRISTMAS DRINK BBC GOOD FOOD (U.K.)
Bendit — BEST SMOOTHIE (NORWAY)
Waitrose — BEST FOOD ADVERT (U.K.)
AMC — FINALIST ON THE FOOD TECH INNOVATION AWARD 2021 (SPAIN)
M&S — BEST PLMA SHOT (EUROPE)
GLOBUS — BEST PLMA SMOOTHIE (EUROPE)
Waitrose — LIVING WELL THE WAITROSE WAY (U.K.)
Innocent— BEST TECHNICAL PERFORMANCE 2018 (U.K.)
Lotte Mart — SUPERIOR PB DEVELOPMENT PARTNER (KOREA)
Système U— BEST GAZPACHO (FRANCE)
Michel et Agustin — PRODUCT INNOVATION AWARD (FRANCE)
Delhaize — BEST SMOOTHIE (BELGIUM)
El Corte Inglés — BEST PLMA DRINK (EUROPE)
Penny to Go — BEST SMOOTHIE IN COST, SENSORIAL & NUTRITION (GERMANY)
Morrisons — MORRISONS WINS TO OWN BRAND IN A BLIND TASTE PANEL THE DAILY MAIL (U.K.)
LOTTE — LOTTE WORLD (KOREA)
Tesco — SUSTAINABLE AWARDS, WASTE NOT (U.K.)
M&S — GOURMET WINNER OLIVE MAGAZINE (U.K)
Zu mo — SOFI AWARDS (U.S.A)
Morrisons — BEST SEASONAL THE GROCER AWARDS (U.K.)
Tesco — PRODUCT INNOVATION AWARD (U.K.)
Waitrose — BEST CHRISTMAS DRINK DAILY MAIL (U.K.)
LILD — BEST TASTE (SPAIN)
VIANATURE — FLAVOUR OF THE YEAR 2018 (SPAIN)
M&S — BEST MILK ALTERNATIVE FOR YOUNG CHILDREN & BEST TASTE TEST IN THE GOOD WOMEN HEALTH AWARD (U.K.)
COOP — ETHICAL TRADE CHAMPION 2018 (U.K.)
SNACKING D’OR 2017 (FRANCE)
M&S — QUALITY FOOD AWARDS 2013 – SANGIOVESE RED GRAPE JUICE (U.K.)
CFI.CO — BEST CORPORATE SUSTAINABILITY STRATEGY
AMC NATURAL — NEW COSMETICS DRINKS (JAPAN)
Innocent — BEST EXECUTION OF COLLABORATIVE LAUNCH PLAN2018 (U.K.)
B&GO — MEJOR PRODUCTO DE NUTRICOSMETICA
CONSUM — BEST PLMA SMOOTHIE (SPAIN)
REWE TO GO — BEST PLMA SMOOTHIE (GERMANY)
CONTINENTE — BEST PLMA IMMUNITY BOOST SUPER SMOOTHIE (PORTUGAL)
PINGO DOCE — BEST PLMA, MAÇÃ, COCO, MARACUJA, SPIRULINA JUICE (PORTUGAL)
M&S — NEW PRODUCT EXPO JUICY WATER WITH FERMENTED KEFIR (U.K.)
AMC GLOBAL — EFICIENCIA ENERGETICA Y SOSTENIBILIDAD (SPAIN)
AMC GLOBAL — SCHNEIDER ELECTRIC SUSTAINABILITY IMPACT AWARD (SPAIN)
AMC GLOBAL — OUTSTANDING CORPORATE INNOVATOR FINALIST 2023 (U.S.A)
AMC GLOBAL — PREMIO ADIMUR 2021 AL DIRECTIVO GRAN EMPRESA (SPAIN)
AMC GLOBAL — FORBES “CÓMO LO HICE” MASTERCLASS 2023 BY DEUTSCHE BANK (SPAIN)
AMC GLOBAL — PREMIO MURCIA DIARIO EMPRESA DEL AÑO 2023 (SPAIN)
AMC NATURAL — MORRISONS BEST OWN BRAND SUPPLIER 2024 (U.K.)
AMC GLOBAL continues to invest heavily in its scientific division:
AMC IDEAS focuses on innovation, research and development, as well as quality assurance and sustainability, considering it a fundamental pillar for the company's growth.
Through the implementation of an "Open Innovation" model, where it closely collaborates with leading research centers worldwide such as CSIC, the Norwegian School of Sport Sciences, Aston, and Harvard, among others, AMC IDEAS has developed valuable know-how and intellectual property.
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