AMC GLOBAL and Víver Kombucha increase their production capacity tenfold

Viver Kombucha inaugurates, together with its strategic partner AMC GLOBAL, the expansion of its Granada plant, which incorporates new production lines for innovative fermented beverages.

• In this way, Víver Kombucha and AMC GLOBAL gives new impetus and growth to its fermented beverage division to produce 30 million units annually.

• The strategic alliance between the two companies allows for increased innovation and an expansion of the catalog of innovative recipes in the private label plant-based beverage segment throughout Europe.

• The facilities feature new can and glass packaging lines, which help automate manufacturing processes and increase the range of product formats.

The Spanish multinational AMC GLOBAL, European leader and international reference in the research, development, juicing, production and marketing of high-quality chilled fruit juices and natural vegetable drinks, and Viver Kombucha, a Granada-based company specializing in the production and distribution of natural fermented beverages, has strengthened its strategic alliance with the expansion of its Granada facilities to promote this fermented beverage among Spanish and European retailers.

The expansion of the plant, which has 3,000 m², has incorporated two new production lines that will increase its capacity tenfold, from 3 to 30 million units per year. The company already has IFS (International Featured Standard) and BRC (British Retail Consortium) quality certifications, enabling it to export products to these markets in compliance with the highest global safety standards. The facilities now have new can and glass packaging lines that help automate the manufacturing processes and increase the range of product formats.

In this way, Víver Kombucha and AMC GLOBAL will provide service to both the Víver Kombucha brand and the largeretailersSpaniards and Europeans who, following market trends, have increased the demand for this type of beverage.

The strategic alliance signed in 2023, and formed by both companies, is allowing the Murcian multinational to expand and diversify its portfolio of proposals.private labelfor mass distribution, with new fermented beverages, as explained by Antonio Muñoz Beraza, CEO of AMC GLOBAL. “Our innovation division, AMC IDEAS, has been working intensively to expand the range of recipes, which includes intellectual property and joint patents developed with Víver Kombucha,” explains Antonio, who also adds that this move will allow them to become “European leaders in fermented beverages.”

Likewise, Raúl de Frutos, co-CEO and co-founder of Víver Kombucha together with Fernando Martín, points out that “the integration with the AMC GLOBAL innovation team has been key to the development of new products and in 2025 we will be pioneers in new categories thanks to the technical, scientific and industrial work carried out during the first year of the alliance. Our objective is to become, hand in hand with AMC GLOBAL, the leaders in Europe in the production and distribution offermented natural beveragesthat provide flavor and health to consumers.”

In 2023, AMC Global and Víver Kombucha signed a strategic alliance to boost innovation in this fermented beverage segment, as well as its production and distribution. This agreement has allowed the two companies to jointly strengthen both their own brand and private label in Spain through 2024, producing for major Spanish and European supermarkets in countries such as France, Portugal, England, and Germany, starting in 2025.

The new factory already has IFS (International Featured Standard) and BRC (British Retail Consortium) quality certifications, enabling it to export products to these markets in compliance with the highest global safety standards.

Víver Kombucha was launched in March 2020 by Raúl Frutos and Fernando Martín in an entrepreneurial initiative that has become a huge success. They established a strategic alliance with the Spanish multinational AMC Global for its expansion into Europe, which is now finalized.

Víver Kombucha is sold in 5,000 stores throughout Spain, through El Corte Inglés, Carrefour, Alcampo, Coviran, Coaliment, Masymas, Lupa, Novavenda, Eroski, Caprabo, Transgourmet Ibérica, Herbolarios Navarro, Grupo Upper, Todotodo Spar, Deza Calidad, Hiperber, BonÁrea, Dinosol, Grupo MAS, BM Supermercados and also in restaurants and online through its website.

viverkombucha.com

AMC GLOBAL is a European leader and international benchmark in the research, development, juicing, production, and marketing of refrigerated fruit juices, smoothies, gazpachos, functional shots, and high-quality natural plant-based beverages.

AMC GLOBAL is commercially present in Europe through the private label of more than 70 prestigious supermarkets and on other continents through agreements with brands and strategic partners. With nearly 1,600 employees, AMC GLOBAL serves nearly 800 million liters per year and had a turnover of €718 million in 2023.

Ana Tomás | Director of Communications at AMC Global

atomas@amcglobal.com

www.amcglobalco.com

ATREVIA Communication

Gloria Peris-Mencheta – Inma Jiménez

gperismencheta@atrevia.com;ijimenez@atrevia.com

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